Sugartown Publishing

Steps to Consider

1. ASSESSMENT
DETERMINE AUDIENCE(S)

2. IDENTIFY

     LOCATIONS 

     ORGANIZATIONS

     PUBLICATIONS

THAT REACH YOUR AUDIENCE

3. CREATE YOUR

UNIQUE SELLING PROPOSITION

What does your book offer that no one else can offer? Think "out of the box."

4. STUDY & ANALYZE YOUR COMPETITION

5. BE PREPARED and GO FOR THE BUZZ

6. DRAFT MARKET COPY
- Book title
- Book front and back cover
- Book marketing blurb
- Press release
- Book launch materials
- Tie-ins

7. CONSIDER THE BENEFITS & DRAWBACKS OF ELECTRONIC MARKETING
- Website for book
- Blog by author
- Links and web-rings
- Social networks

8. CONSIDER THE BENEFITS & DRAWBACKS OF TRADITIONAL MARKETING
- Book readings and appearances by author
- Lecture circuit
- Book publishing expos and trade fairs

9. WHAT CAN YOU AFFORD TO GIVE AWAY?

- Create loss leaders

- Share your knowledge and your time

10. CREATE TIE-INS/ LINKS/ COLLABORATIONS
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PLACEMENT   IN  MARKET
ELECTRONIC
- e-BOOK publication
- Amazon
- Other online book “stores”

TRADITIONAL
- Brick and boarder stores
- Tie-ins

We walk you through.

We set up readings and promotional events.

We help get you out there.

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GETTING OUT THERE

ELECTRONIC
- blogging
- reviews on book sites
- blurbs

TRADITIONAL
- reviews
- author appearances: book signings
- talks and presentations to related groups of interest
- significant promoters (celebrities, experts, any one whose word can give book sales a “bump”)